JOIN THE 1% OF MARKETERS
Learn.AudienceLab.io is an accumulation of over 100+ hours of content/training broken into programs designed to bring a specific outcome...
In other words...it's about using AudienceLab technology to get results.
YOU HAVE THE DATA, NOW WHAT?
You have the data and access to 30 billion plus behaviours which usually only fortune 500 companies can use if they are apart of a bid-stream or have their own identity graph...but now you need to learn how to use it.
Learn.AudienceLab.io is designed to help you in 3 areas.
IDENTIFY
First step is the right way in identifying your audience. Here we look at different types of identifiers and signals - how to leverage keywords, in-markets, enrichment or even B2B data to find your ideal customer.
ACTIVATE
Perhaps the most overlooked area is 'activation' (not be confused with convert). Activation is about knowing the best possible way to use the data to get results.
CONVERT
Once you know how to identify the audience, then activate data on the right platform - it's time to understanding how to convert. This area is inspired by PDOCS - a research and copywriting system.
BUSINESS BUSINESS & ACCOUNT-BASED MARKETING
B2B MASTERY
Run by Cooper Simsen & Adam Lucerne
Hosted @ 3PM Monday (PST)
This Program covers:
- How to use AudienceLab B2B feature-set to target C-level executives and business owners on any platform.
- How to build a 100k/month cold email system
- Offer creation / MBP Method
- B2B Paid Ads system
USING INTENT DATA IN PAID ADS
IN-MARKET MEDIA BUYING
Run by Adam Lucerne & Nic Lucas
Hosted @ 3PM TUESDAY (PST)
This Program covers:
- How to identify different audience segments using AudienceLab keyword planner and pre-made in-markets.
- Audience testing strategies
- How to scale ad campaigns
- Account audits
CUSTOMER RETENTION
REACTIVATION
Run by Adam Lucerne & Simon
Hosted @ 3PM Thursday (PST)
This Program covers:
- Building and managing customer reactivation sequence using the AudienceLab SuperPixel
- Case study breakdowns
- Account audits
